Certificate in Mobile App Marketing FAQs
What career opportunities are available after passing the Mobile App Marketing Practice Exam?
You can work as a Mobile App Growth Marketer, User Acquisition Specialist, Product Marketing Manager, or Digital Marketing Consultant in tech companies, agencies, and startups.
Do I need prior marketing experience to take this exam?
No. A basic understanding of marketing principles and interest in mobile user growth is enough to start preparing.
What topics are covered in the exam?
The exam covers app store optimisation, user acquisition channels, analytics setup, retention strategies, market research, and privacy regulations.
How is the exam delivered?
It is an online, proctored test featuring multiple-choice and scenario-based questions that mirror real-world marketing challenges.
What score is required to pass?
You must score at least 70% to earn the certification.
How long is the certification valid?
The certification remains valid for three years from the date you pass the exam.
Can I retake the exam if I do not pass?
Yes. You may retake the exam after a two-week waiting period.
What study materials are recommended?
Review the official course outline, ASO guides, analytics tool documentation (e.g., Firebase, Adjust), and case studies of successful app campaigns.
How much time should I allow for preparation?
Most candidates study for 4–6 weeks, spending about 5–10 hours per week on theory and hands-on campaign practice.
How will this certification help my career?
It proves your ability to drive app growth and user engagement, strengthening your credentials for marketing and product roles.