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Mobile marketing is the practice of marketing using mobile devices to reach and engage customers by using app-based advertising, SMS marketing, social media campaigns, and mobile-specific websites so as to give a personalized, location-based, and timely marketing promotions. The practice has gained importance with the increased usage of mobile devices..
Certification in mobile marketing certifies your skills and knowledge to develop, implement, and analyze mobile-specific marketing. The certification includes tools, techniques, and analytics for mobile marketing.
Why is Mobile Marketing certification important?
Who should take the Mobile Marketing Exam?
Mobile Marketing Certification Course Outline
The course outline for Mobile Marketing certification is as below -
Credentials that reinforce your career growth and employability.
Start learning immediately with digital materials, no delays.
Practice until you're fully confident, at no additional charge.
Study anytime, anywhere, on laptop, tablet, or smartphone.
Courses and practice exams developed by qualified professionals.
Support available round the clock whenever you need help.
Easy-to-follow content with practice exams and assessments.
Join a global community of professionals advancing their skills.
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Review the official course outline, SMS and push best-practice guides, analytics tool documentation (e.g., Firebase, Mixpanel), and case studies of successful mobile campaigns.
You must score at least 70% to earn the certification.
The certification remains valid for three years from the date you pass the exam.
Most candidates study for 4–6 weeks, spending about 5–10 hours per week on theory and hands-on practice.
Yes. You may retake the exam after a two-week waiting period.
It is an online, proctored test featuring multiple-choice and scenario-based questions that reflect real mobile marketing challenges.
The exam covers SMS and push notification campaigns, in-app messaging, mobile advertising formats, location-based marketing, analytics and A/B testing, retention strategies, and compliance.
You can work as a Mobile Marketing Specialist, Growth Marketer, User Acquisition Manager, Retention Strategist, or Digital Marketing Consultant in tech companies, agencies, and startups.
It shows employers and clients you can plan, execute, and optimise mobile marketing campaigns, strengthening your credentials for marketing and product roles.
No. A basic understanding of marketing principles and an interest in mobile engagement tactics are enough to begin preparing.