Multi-Channel Selling is the practice of selling products or services
across online and offline channels . The online channel includes
e-commerce websites, social media, online marketplaces of Amazon, eBay)
and mobile apps, and the offline channels includes retail stores. The
practice helps companies reach wider audience on all channels, increase
their engagement, better customer experiences, and increase sales
opportunities.
Certification in Multi-Channel Selling
validates your skills and knowledge to manage sales across offline and
online platforms effectively. The certification includes online retail
management, marketplace strategies, inventory management, customer
experience optimization, and sales analytics. Why is Multi-Channel Selling certification important?
The certification attests to your skills and knowledge in managing sales across offline and online platforms.
Boosts your career prospects in retail management and digital marketing.
Validates your knowledge of cross-channel customer engagement, and sales.
Verifies your capabilities in multi-channel commerce.
Increases your job market competitiveness.
Increases your credibility to employers and clients.
Who should take the Multi-Channel Selling Exam?
E-commerce Manager
Digital Marketing Specialist
Retail Manager
Sales Manager
Multi-Channel Retail Strategist
Inventory Manager
Marketplace Manager
Customer Experience Manager
Online Store Manager
Business Development Manager
Skills Evaluated
Candidates taking the certification exam on the Multi-Channel Selling is evaluated for the following skills:
Knowledge of different sales channels (e-commerce, social media, retail, etc.).
Ability to integrate and synchronize inventory across multiple platforms.
Understanding of customer behavior across various touchpoints.
Expertise in using sales analytics and performance metrics to optimize channel performance.
Proficiency in managing multi-channel marketing campaigns.
Understanding of cross-channel customer experience and engagement strategies.
Skills in optimizing logistics, shipping, and fulfillment for multi-channel operations.
Multi-Channel Selling Certification Course Outline The course outline for Multi-Channel Selling certification is as below -
Module 1. Introduction to Multi-Channel Selling
Definition and importance of multi-channel selling
Different types of selling channels (online, offline, social media, marketplaces)
The evolution of multi-channel retail
Module 2. Managing Sales Channels
E-commerce website management
Marketplace selling (Amazon, eBay, etc.)
Social media selling and integration (Facebook, Instagram, etc.)
Mobile apps as sales channels
Module 3. Inventory Management Across Channels
Centralized vs. decentralized inventory systems
Stock synchronization across multiple platforms
Handling backorders and stockouts in multi-channel environments
Module 4. Customer Experience Management
Providing a seamless customer journey across channels
Personalization strategies for multi-channel selling
Handling customer inquiries and support through multiple channels
Module 5. Sales Analytics and Reporting
Using data to analyze sales performance across platforms
Identifying trends and opportunities for improvement
Measuring customer lifetime value (CLV) and other KPIs
Module 6. Marketing Strategies for Multi-Channel Selling
Cross-channel marketing campaigns
Social media marketing for e-commerce
SEO and SEM strategies for multi-channel sales
Module 7. Logistics and Fulfillment
Managing shipping and fulfillment for multi-channel sales
Order management systems (OMS)
Handling returns and exchanges in a multi-channel environment