Certificate in New Product Development (NPD)

You can work as a Product Manager, Innovation Manager, R&D Specialist, Business Analyst, or Product Strategy Consultant in industries from consumer goods to technology.

No. A basic understanding of project management and market research is enough to start preparing, though hands-on experience can help.

The exam covers idea generation and screening; market research and consumer insights; concept development and testing; business analysis and financial planning; design and development; testing and quality assurance; launch strategy; and post-launch review.

It is an online, proctored test featuring multiple-choice and scenario-based questions that reflect real product development challenges.

You must score at least 70% to earn the certification.

The certification remains valid for three years from the date you pass the exam.

Yes. You may retake the exam after a two-week waiting period.

Review the official course outline, standard NPD textbooks, case studies on successful product launches, and practice exercises in market research and financial modelling.

Most candidates study for 4–6 weeks, spending about 5–10 hours per week on theory and practical exercises.

It demonstrates your ability to lead products from conception through launch and beyond, strengthening your credentials for leadership and cross-functional roles.