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Persuasion Skills

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Persuasion Skills

Persuasion skills is the ability of an individual which enables them to influence beliefs or behaviors of others so as to benefits both. It involves good communication, empathy and knowledge of human psychology. Tt includes developing trust and rapport, as well as interacting as per the values and needs of others. The skills is important in sales, leadership, marketing, and negotiation.

Certification in Persuasion Skills attests to your skills and knowledge of human psychology, communication, and managing behavioral triggers.
Why is Persuasion Skills certification important?

  • The certification validates your skills and knowledge of human psychology and personal influence.
  • Shows your strong understanding of communication  and motivation
  • Increases you career prospects in senior roles
  • Attests to your knowledge of interpersonal skills and emotional intelligence
  • Boosts your opportunities for leadership roles

Who should take the Persuasion Skills Exam?

  • Sales Professionals
  • Marketing and Advertising Experts
  • Business Executives and Leaders
  • Negotiators
  • HR Professionals
  • Customer Service Managers
  • Public Relations Specialists
  • Team Leaders and Managers
  • Entrepreneurs
  • Coaches and Consultants

Persuasion Skills Certification Course Outline
The course outline for Persuasion Skills certification is as below -

 

  • Introduction to Persuasion
  • The Psychology of Persuasion
  • Communication Strategies for Persuasion
  • Building Rapport and Trust
  • Persuasion in Negotiations
  • Emotional Intelligence in Persuasion
  • Persuasion and Sales
  • Leadership and Persuasion
  • Storytelling in Persuasion
  • Advanced Persuasion Techniques
  • Persuasion Skills FAQs

    The exam includes 60 multiple‑choice questions and 3 scenario‑based exercises. You have 90 minutes to complete it.

    Anyone whose work involves influencing others—sales, marketing, leadership, negotiation, customer service, and public speaking.

    No. The exam covers all key concepts from the ground up, though basic communication skills help.

    Study persuasion models and techniques, practice crafting messages, and engage in role‑play exercises to refine your influence skills.

    A minimum score of 70% overall is required to earn certification.

    Yes. You may retake it after a 14‑day waiting period.

    Certification remains valid for three years. Renewal requires completing a brief refresher assessment.

    A computer or device for written exercises and access to online resources for scenario activities.

    Yes. Questions and tasks include persuasive messaging in email, social media, and web formats.

    It validates your ability to influence ethically, enhancing your credibility in roles that require negotiation, leadership, or sales.