Pinterest Marketing
Pinterest Marketing refers to the practice of using Pinterest for digital marketing of products or services by sharing engaging content. The practice uses Pinterest for reaching targeted audiences and, increasing traffic and brand awareness by using pins, boards, and Pinterest Ads.
Certification in Pinterest Marketing attests to your skills and knowledge in content creation, engagement strategies, campaign management, and Pinterest's advertising.
Why is Pinterest Marketing certification important?
- The certification certifies your skills and knowledge of using Pinterest for marketing
- Increases your employability in digital marketing
- Shows your skills in Pinterest's features
- Boosts your credibility as a Pinterest marketing expert
- Provides you a competitive edge in digital marketing
- Attests to your skills in creating engaging content
- Veifies your proficiency in Pinterest Ads and analytics
Who should take the Pinterest Marketing Exam?
- Social Media Manager
- Digital Marketing Specialist
- Content Marketing Manager
- Social Media Strategist
- Brand Manager
- E-commerce Marketing Manager
- Online Marketing Consultant
- Pinterest Ads Specialist
- Digital Advertising Specialist
- Marketing Coordinator
Pinterest Marketing Certification Course Outline
The course outline for Pinterest Marketing certification is as below -
Pinterest Marketing FAQs
What is the format of the exam?
The exam includes 60 multiple‑choice questions and 5 scenario‑based tasks. You have 90 minutes to complete it.
Who should take the exam?
Professionals and business owners using Pinterest to market products or content.
Is prior Pinterest experience required?
Basic familiarity with Pinterest helps, but the exam covers concepts from fundamentals through advanced strategies.
How can I prepare?
Practice creating and publishing Pins, explore analytics in a business account, and study best‑practice guides.
What score is required to pass?
A minimum score of 70% overall is required to earn certification.
Can I retake the exam if I fail?
Yes. You may retake it after a 14‑day waiting period.
How long is certification valid?
Certification remains valid for three years. Renewal requires passing a brief refresher assessment.
What tools do I need for the exam?
A browser with access to a Pinterest business account and image‑editing software of your choice.
Are practical tasks included?
Yes. Scenario tasks test your ability to optimise profiles, design Pins, and analyse performance data.
How will this certification benefit me?
It validates your Pinterest marketing expertise, boosting credibility for roles in social media, digital marketing, and e‑commerce.