Certificate in Pricing Strategies

Pricing Strategies

About Pricing Strategies
Pricing strategy refers to the method companies use to price their products or services. Almost all companies, large or small, base the price of their products and services on production, labor, and advertising expenses and then add on a certain percentage so they can make a profit. There are several different pricing strategies, such as penetration pricing, price skimming, discount pricing, product life cycle pricing, and even competitive pricing.

Why is Pricing Strategies important?
Importance of Pricing
•    Flexible Element of Marketing Mix
•    Determine the Profitability
•    Price Creates First Impression
•    Vital Element of Sales Promotion
•    Effect of Price on Profit Margins
•    Effect of Price on Sales Volumes
•    Market Share and Competition
•    Price and Business Positioning

Who should take the Pricing Strategies Exam?
•    Sales or marketing professionals
•    Business owners or Entrepreneurs
•    Innovators
•    Anyone who wants to assess their pricing skills
•    Sales or Marketing managers and senior executives
•    Recruitment consultants
•    Anyone interested in pricing

Pricing Strategies Certification Course Outline
1. Demand Curve and Pricing Basics
2. Pricing Simulation
3. Price Discrimination