Certificate in Product Management

Product Management

About Product Management
Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle.

Why is Product Management important?
Product management helps in gauging the changing needs of customers. As product managers regularly interact with existing customers and are on the lookout for new ones, they usually get to know the pain points first and give the product development team the lead for a new product.


Who should take the Product Management Exam?
•    Product management professionals
•    Entrepreneurs
•    Innovators
•    Anyone who wants to assess their product management skills
•    Product managers and senior executives
•    Professionals working in outsourced companies responsible for product management
•    Students


Product Management Certification Course Outline

1. Product Management Basics
2. Product Strategy - Market Analysis
3. Competitor Analysis
4. Product Definition - User Requirements Research
5. Product Design - User-Centered Design
6. Product Design - Prototyping
7. Product Development
8. Product Testing - Usability Testing
9. Minimum Viable Product
10. Product Marketing
11. Product Analytics