Certificate in Product Marketing FAQs
What is product marketing?
Product marketing bridges the gap between marketing communications and product management. On one side where product management deals with the fundamentals of product development within a firm, product marketing deals with marketing the product to customer, prospects, and others.
What are the objectives of this exam?
Product marketing has the following objectives-
- Promotion of the product
- Increasing market share
- Organizational growth
- Profit-making
Which topics are covered in this exam?
- Basics of Product Marketing
- Challenges Faced
- Overview of Industry
- Industry Product Marketing Roles
- Steps for Product Development
- Understanding Market Requirement Document (MRD)
- Product Launch
- Differentiated Value Propositions
- Pricing Approaches
- Market Segmentation and Tactics
- Positioning of Your Product/Product Line
- Forecasting methods
- Building a Roadmap
- Role of Relationships in Marketing Success
- Probing Interviews so as to Gain Customer Information
- International Marketing
- The Implementation Plan
- Understanding the Marketing Mission
What are the recommended skills for this exam?
- Communication skills
- Industry awareness
- Negotiating skills
- Detail-oriented
Who should take this exam?
- Management students
- Marketing professionals
- Managers
- Other interested candidates
What are the skills required for this exam?
50 questions are asked in this exam