Product Marketing Manager

Product Marketing Manager

A Product Marketing Manager (PMM) is the job role which is responsible for marketing of the products of the company. The role involves making marketing plans and implementing them so as to incraese sales of the product . They need to connect with various other functions of the company like product development, sales, and customer support. They identify issues faced by the customer, position the product, develop and implement marketing campaigns, for increasing sales.

Certification in Product Marketing Management verifies your skills and knowledge in competitive analysis, customer engagement, product messaging, and go-to-market strategies.
Why is Product Marketing Manager certification important?

• The certification certifies your skills and knowledge of product marketing strategies and tactics.
• Validates your skills in understanding customer needs.
• Shows your expertise in product positioning, and market analysis
• Provides a you competitive edge in your career advancement in product marketing.
• Increases your credibility.
• Shows your commitment to stay current.
• Validates your knowledge of data analysis and go-to-market strategies.
• Increases your job opportunities in product-focused organizations.

Who should take the Product Marketing Manager Exam?

• Product Marketing Managers
• Product Managers
• Brand Managers
• Marketing Managers
• Go-to-Market Strategists
• Product Strategy Specialists
• Digital Marketing Managers
• Sales Managers
• Customer Success Managers
• Market Research Analysts
• Campaign Managers
• Competitive Intelligence Analysts

Product Marketing Manager Certification Course Outline
The course outline for Product Marketing Manager certification is as below -

• Introduction to Product Marketing
• Understanding Market Research and Analysis
• Understanding Product Positioning and Messaging
• Understanding Go-to-Market Strategy
• Understanding Product Lifecycle Management
• Understanding Campaign Planning and Implementation
• Understanding Pricing Strategies and Revenue Models
• Understanding Sales Enablement and Support
• Understanding Performance Measurement and Analytics