Programmatic Advertising

Programmatic Advertising

Programmatic Advertising  is the practice of using programs to automatically buy or sell digital advertising space. The practice includes using data and machine learning to optimize ad placements across various digital platforms. The ad formats addressed by it are display ads, video ads, mobile ads, and social media ads.

Certification in Programmatic Advertising attests to your skills and knowledge of automated digital ad buying. The certification assess you in RTB (Real-Time Bidding), data management platforms (DMP), and demand-side platforms (DSP).

Why is Programmatic Advertising certification important?

• The certification certifies your skills and knowledge of automated digital ad buying.
  
• Increases your career opportunities in digital advertising roles.
• Boosts your credibility and trust with employers and clients.
• Shows your skills in optimizing ad spend.
• Provides you a advantage by staying ahead in the programmatic advertising.
• Increases your employability in programmatic advertising roles.

Who should take the Programmatic Advertising Exam?

• Digital Marketing Managers
• Programmatic Ad Buyers
• Media Planners and Buyers
• Marketing Strategists
• Data Analysts in Marketing
• Demand Generation Managers
• Paid Media Managers
• Advertising Operations Managers
• Marketing Automation Specialists
• Campaign Managers
• Brand Managers
• Social Media Advertising Specialists

Programmatic Advertising Certification Course Outline
The course outline for Programmatic Advertising certification is as below -

 

Introduction to Programmatic Advertising

Programmatic Advertising Ecosystem

Real-Time Bidding (RTB)

Data Management Platforms (DMP)

Demand-Side Platforms (DSP)

Ad Inventory and Targeting

Programmatic Campaign Management

Measurement and Analytics in Programmatic Advertising

Privacy and Compliance