• Introduction to promotions

• Promotion Techniques

• How to implement a promotion

• Sales promotion techniques

• Joint promotions

• Price promotions

• Premium promotions

• International sales promotion

• Communication
• Creativity and Problem-Solving
• Data Analysis
• Writing
• Interpersonal Skills

• Advertising Manager

• Marketing Manager

• Sales Manager

• Marketing researcher

• Sales development representative

Publicizing of a product, organisation or a venture so as to increase sales or public awareness. Promotions includes the following:

• Personal selling

• Advertising

• Sales promotion

• Direct marketing

• Word of mouth

Anyone having interest in the sales and marketing domain having a bachelor degree. Those who wish to update their sales and marketing skills can also take this exam.