Certificate in Rural Marketing
Overview
By achieving organizational objectives and goals, rural marketing gives marketers the ability to design, manufacture, market, and sell products specifically for rural markets that will satisfy the needs and wants of consumers. The rural marketing course can help you advance in your current position and give you an advantage over competing job candidates.
Benefits of this Course
- This course's primary goal is to provide students with a broad perspective and understanding of how work is done in rural areas.
- Discover the issues and how to move the project forward.
- Various projects and models are included in the course to support advancement in rural areas.
- Recognize the challenges that the industry faces and how they operate
Target Audience
- Senior and middle level managers/executives/officers tasked with expanding their company's current market in rural areas for FMCG, services, and non-farm products, as well as those in charge of rural market functions like distribution, product planning, test marketing, and new market exploration
- This program will be helpful to executives from businesses and non-profit organizations who are looking into new rural markets, testing out new products there, or marketing non-farm/rural food products in urban markets.
Course Description
- the rural setting and rural markets
- the size and condition of the rural market
- Consumer and user behavior in rural areas
- Market segmentation for rural areas and BOP markets
- Product management in rural areas
- In rural markets, pricing
- innovative channel management and distribution in rural areas
- Rural promotion and communication
- establishing fresh, creative, and rural markets
- formulation of a rural marketing strategy
- Rural marketing through franchising
- markets in rural areas
- marketing of non-farm goods in rural areas