Sales Internet and New Media Practice Exam

Sales - Internet and New Media Practice Exam

Why Internet and New Media Sales Certificate?

• This course will teach you advanced strategies for direct web marketing through increased lead generation. It is meant to help you grasp internet and news media development and sales.
• This training will help you develop the mentality necessary to increase your sales revenue quickly. Additionally, it will give you more self-assurance so you may approach any company's executive.

Target Audience

• Sales professionals
• CEOs
• company owner
• Anyone looking for a benefit as they enter the sales industry

Course Outline

• Internet and New Media Landscape: Understanding the digital advertising ecosystem, different online advertising channels (search, display, social media, video), and emerging new media trends.
• Digital Marketing Fundamentals: Exploring core digital marketing concepts like SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content marketing, and email marketing.
• Selling Online Advertising: Learning how to identify client needs, analyze their target audience, and recommend suitable online advertising solutions based on campaign objectives and budget.
• Sales Techniques for Internet and New Media: Adapting sales strategies to address the unique aspects of online advertising and digital marketing, handling customer inquiries about online advertising metrics and return on investment (ROI).
• Data Analysis and Reporting: Understanding basic metrics used to measure the performance of online advertising campaigns and presenting data effectively to clients.
• Negotiation and Contract Finalization: Developing negotiation skills for closing deals on online advertising contracts while ensuring client satisfaction.