A sales presentation is when someone explains a product or service to a potential customer to try and make a sale. It’s more than just talking—it’s about showing the value of what’s being offered, answering questions, and helping the customer see how it can solve a problem or meet a need. The goal is to create interest and build trust so the person feels confident about buying.
A good sales presentation is clear, friendly, and focused on the customer. It may include things like product demos, visuals, or real-life examples to make things easier to understand. The presenter listens carefully, speaks confidently, and highlights benefits that matter most to the customer. It’s a key part of convincing someone to say “yes” to a product or service.
Who should take the Exam?
This exam is ideal for:
Sales representatives and executives
Business development professionals
Entrepreneurs and startup founders
Product marketers and account managers
Retail and B2B sales professionals
Customer service team leaders
Tele-sales and inside sales agents
Anyone preparing for client-facing sales roles
Skills Required
Clear and persuasive communication
Product and market understanding
Presentation and public speaking skills
Active listening and empathy
Time management and pitch structuring
Confidence and audience handling
Knowledge Gained
Steps to design and deliver an effective sales presentation
Tailoring presentations to customer needs and expectations
Use of visual aids, demos, and storytelling
Handling objections and managing Q&A sessions
Structuring opening, middle, and closing segments
Non-verbal communication and presentation etiquette
Course Outline
The Sales Presentation Exam covers the following topics -