Salesforce Marketing Cloud Account Engagement Consultant
The Salesforce Marketing Cloud Account Engagement Consultant certification (formerly known as Pardot Consultant) validates a professional's expertise in designing and implementing marketing automation solutions using Salesforce's Marketing Cloud Account Engagement platform. Consultants in this role are responsible for configuring the platform, optimizing lead management and nurturing strategies, implementing account engagement programs, and aligning marketing automation with sales strategies. The certification focuses on integrating Salesforce with Marketing Cloud to enable personalized communication, lead scoring, reporting, and campaign management to enhance marketing efficiency and sales alignment.
Why is Salesforce Marketing Cloud Account Engagement Consultant important?
- Configures and optimizes Salesforce Account Engagement for marketing automation.
- Ensures proper alignment between marketing and sales teams.
- Implements lead nurturing and scoring strategies to improve marketing ROI.
- Designs and manages engagement programs that drive personalized communication.
- Enhances data-driven marketing through reporting and campaign analytics.
- Integrates Salesforce CRM with Marketing Cloud for seamless lead management.
- Automates marketing workflows to streamline operations and improve efficiency.
Who should take the Salesforce Marketing Cloud Account Engagement Consultant Exam?
- Marketing Automation Consultant
- Digital Marketing Consultant
- Salesforce Marketing Cloud Consultant
- Salesforce Account Engagement Specialist
- CRM Marketing Consultant
- Marketing Operations Manager
- Marketing Cloud Implementation Specialist
- Lead Generation Consultant
Salesforce Marketing Cloud Account Engagement Consultant Certification Course Outline
The Salesforce Marketing Cloud Account Engagement Consultant Certification covers the following topics -
1. Evaluation: 17%
2. Account Configuration: 20%
3. Automating Business Processes: 17%
4. Email Marketing: 10%
5. Lead Management: 14%
6. Personalizing the Prospect Experience: 8%
7. Reporting, Metrics and Analytics: 11%
8. Sales Emails and Alerts: 3%