Salesforce Marketing Cloud Account Engagement Specialist

Salesforce Marketing Cloud Account Engagement Specialist

The Salesforce Marketing Cloud Account Engagement Specialist certification (formerly Pardot Specialist) validates a professional's expertise in Salesforce's Account Engagement platform. This role focuses on managing marketing automation, lead generation, nurturing, and campaign management processes. Specialists are responsible for configuring engagement studios, managing lead scoring and grading, email marketing, and syncing data between Marketing Cloud and Salesforce. The goal is to help businesses build personalized marketing journeys and measure the success of their marketing efforts through analytics and reporting.
Why is Salesforce Marketing Cloud Account Engagement Specialist important?

• Ensures effective use of marketing automation tools to drive lead generation and nurturing.
• Enables data-driven decision-making through campaign analytics and reporting.
• Helps align marketing and sales teams by integrating Salesforce CRM with Marketing Cloud.
• Manages customer journeys and engagement through personalized communication.
• Optimizes lead scoring, segmentation, and targeted campaigns.
• Enhances marketing ROI by automating repetitive tasks and workflows.
• Provides insights into customer behavior and preferences for more focused marketing efforts.

Who should take the Salesforce Marketing Cloud Account Engagement Specialist Exam?

• Marketing Automation Specialist
• Digital Marketing Manager
• Marketing Cloud Specialist
• Email Marketing Manager
• Lead Generation Manager
• Marketing Operations Manager
• Salesforce Administrator (focused on Marketing Cloud)
• CRM Specialist

Salesforce Marketing Cloud Account Engagement Specialist Certification Course Outline
The Salesforce Marketing Cloud Account Engagement Specialist Certification covers the following topics -

1. Visitors and Prospects: 8%
2. Administration: 11%
3. Account Engagement Forms, Form Handlers and Landing Pages: 20%
4. Lead Management: 24%
5. Email Marketing: 20%
6. Engagement Studio: 17%