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Salesforce Marketing Cloud Administrator Exam

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Salesforce Marketing Cloud Administrator Exam


The Salesforce Certified Marketing Cloud Administrator program is designed for administrators capable of configuring Marketing Cloud products following industry and product best practices. Candidates typically have familiarity with data structure in subscriber data management and exhibit adeptness in navigating Setup comprehensively. 


Who should take the exam?

The Salesforce Certified Marketing Cloud Administrator should have an understanding of the features accessible to end users and the available configuration options within Marketing Cloud. Candidates must be capable of sustaining the Marketing Cloud platform, addressing common business needs, and executing administrative tasks within Marketing Cloud. Moreover, candidates should have three to six months of experience in administering a Marketing Cloud instance and prior exposure to digital marketing.


Salesforce Marketing Cloud Administrator Exam Course Outline 

The Exam covers the given topics  - 

  • Topic 1: Understanding Digital Marketing Proficiency: 13%
  • Topic 2: Learn about Subscriber Data Management: 18%
  • Topic 3: Setup: 38%
  • Topic 4: Understand Channel Management: 16%
  • Topic 5: Maintenance: 15%

Salesforce Marketing Cloud Administrator Exam FAQs

The exam can be taken up in two ways. It can either be offsite proctored or online proctored. Choose the one based on your schedule.

Salesforce certification helps you get advanced knowledge about the Salesforce platform.  It validates your skills and enhances extreme knowledge in Salesforce field which is, in turn, beneficial for your career growth. Being recognised around the globe, employers are eagerly looking out for Salesforce certified Professionals. Therefore the demand is obviously soaring high.

The key way to earn this role is to prepare for the Salesforce Marketing Cloud Consultant exam and pass it with a good score. Getting a Salesforce certification tag will not only help you in enhancing your skills in this area but will level up your value during the interview. 

Become a Salesforce Marketing Cloud Consultant

The Salesforce certifications are valid for a period of 3 years.


Salesforce Certified Marketing Cloud Administrator exam is created for leaders who can configure Marketing Cloud products using the industry and product best methods.  The Salesforce Marketing Cloud Administrator exam measures a candidate’s knowledge and skills related to the exam objectives.

How to prepare for the Salesforce Marketing Cloud Administrator Exam?

Salesforce Marketing Cloud Administrator Exam is outlined for administrators who can configure Marketing Cloud products employing industry and product best practices. 

Prepare with -

Salesforce Marketing Cloud Administrator exam has a time limit of 105 minutes, so, attempting 60 questions in this time is easily possible if you manage your time efficiently. Allocate your time accordingly so that you are able to answer as well as review the question within the prescribed time.

Salesforce Marketing Cloud Administrator Exam Format

The command for professionals with Salesforce Certifications has expanded massively in the past years. Professional certifications can open access to progressed visibility, better occasions, and new jobs in your industry. However, such certifications can be quite challenging and may require a lot of effort along with the right revision strategy.

 Salesforce Marketing Cloud Certification Preparation Guide

The Salesforce Certified Marketing Cloud Administrator program is designed for administrators with the skills to configure Marketing Cloud products utilizing industry and product best practices.

How difficult is the Salesforce Marketing Cloud Administrator Exam?

To register to follow the step below-

  • Log in to Webassessor at www.webassessor.com/salesforce. If you do not already have a test taker profile in Webassessor, you will need to create one.
  • Click Register for an Exam.
  • Locate the exam you wish to schedule and expand the section to view the delivery options. You can choose to register for the exam as onsite proctored or online proctored. Click the Register button for the delivery method you prefer.
  • If you are interested in online proctored exams, review all system requirements in our help article: Online Proctoring – Completing Your Exam Remotely.
  • If you selected the onsite proctored exam:
  • Select a testing centre.
  • Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgement checkbox.
  • If you selected the online proctored exam:
  • Select the date and time you would like to take the exam; read the Reschedule and Cancellation Policy, select the acknowledgement checkbox.
  • All online proctored exams are automatically adjusted to the time zone of the location you inputted in your Webassessor profile details.
  • Click Select.
  • Review the exam and scheduling details for accuracy, click Checkout.
  • Enter your payment type. You can enter a voucher/coupon code and/or credit card.
  • Certification exams are taxable per local laws; you will see any applicable tax listed during the checkout process.
  • Click Submit.
  • You will see a purchase confirmation screen. Click Done.
  • An email confirming your purchase and registration will be sent to you.

The Salesforce Marketing Cloud Administrator exam is divided into the following parts:


  • Digital Marketing Proficiency: 13%
  • Subscriber Data Management: 18%
  • Setup: 38%
  • Channel Management: 16%
  • Maintenance: 15%

There are 60 Multiple Choice questions in the exam.

The retake exam fee is USD 100 plus applicable taxes as required per local law. 

To maintain your Salesforce Certification you need to complete all the Trailhead Maintenance Modules. Keep a check on the available updates for your certification at Trailhead official website.


To verify your Salesforce certification, you need to visit the Trailhead Verification Page. Then, you need to enter your email under the “Certification Holders: Check Your Status”. Your credential details will be emailed to you.

Certified Marketing Cloud Administrators can successfully troubleshoot account arrangement and user requests. The Salesforce Certified Marketing Cloud Administrator candidate should be prepared to show their knowledge, skills, and experience in the following fields: 

  • Knowledge of governance and compliance with reference to digital marketing
  • Identify security best practices for data management, users, and permissions
  • Implementation of account configuration including business unit structure, permissions, and security
  • Management of subscriber data
  • Evaluate data quality 
  • Configure Marketing Cloud products (builders, studios)
  • Troubleshoot account configuration and user request
  • Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
  • Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
  • Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

The Salesforce Certified Marketing Cloud Administrator exam is outlined for administrators who can configure Marketing Cloud products employing industry and product best practices. Candidates are usually familiar with the data structure in subscriber data management and can fully navigate Setup. 

Time Duration for the Exam is 105 minutes.