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Salesforce Marketing Cloud Developer Exam

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Salesforce Marketing Cloud Developer Exam

A Salesforce Marketing Cloud Developer specializes in creating dynamic and personalized marketing experiences within the Salesforce Marketing Cloud platform.  These developers leverage their programming skills and understanding of marketing automation principles to craft engaging campaigns across various channels like email, mobile, and social media.

Who can pursue Salesforce Marketing Cloud Developer?

This certification is ideal for individuals with:

  • Marketing Automation Expertise: Understanding of marketing automation concepts, campaign management, and customer segmentation.
  • Programming Skills: Proficiency in languages like AMPscript, SOAP API, and REST API for interacting with the Marketing Cloud platform.
  • Marketing Cloud Knowledge: Solid grasp of Marketing Cloud functionalities such as email studio, landing pages, journey builder, etc.
  • Data Management Skills: Ability to work with customer data and ensure its effective utilization within marketing campaigns.

Course Outline

  • Data Modeling: 14%
  • Programmatic Languages: 35%
  • API: 22%
  • Data Management: 22%
  • Security: 7%

Salesforce Marketing Cloud Developer Exam FAQs

The exam can be taken up in two ways. It can either be offsite proctored or online proctored. Choose the one based on your schedule.

Time Duration of the Exam is 105 minutes.

The retake exam fee is USD 100 plus applicable taxes as required per local law. 

To maintain your Salesforce Certification you need to complete all the Trailhead Maintenance Modules. Keep a check on the available updates for your certification at Trailhead official website.

The Salesforce certifications are valid for a period of 3 years.

To verify your Salesforce certification, you need to visit the Trailhead Verification Page. Then, you need to enter your email under the “Certification Holders: Check Your Status”. Your credential details will be emailed to you.

The candidate has to follow some preparatory step which is mentioned in our tutorial i.e. visiting the official, reading and understanding related books and guides, learning objectives, trying their hands-on practice test etc. 

Salesforce Marketing Cloud Developer Online Tutorial focus on building skills including - 

  • Configure and set up data models 
  • Configure data import.
  • Create dynamic, personalized marketing assets using various scripting languages.
  • Build Marketing Cloud web experience 

Preparation for the Salesforce Marketing Cloud Developer interview requires hands-on experience developing for Marketing Cloud together with experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript.

Salesforce Marketing Cloud Developer Interview Questions and Answers

There are 60 Multiple Choice questions in the exam.

The Salesforce Marketing Cloud Developer candidate has the experience, skills, knowledge, and ability to:

  • Configure and set-up data models (data extensions, shared data extensions, Contact model).
  • Configure data import.
  • Work with customers and platform data (SQL, views, Send Log).
  • Write basic SQL, including join statements.
  • Create dynamic, personalized marketing assets using various scripting languages.
  • Build Marketing Cloud web experience (data forms, custom preference pages).
  • Explain subscription management.
  • Work through and resolve scenarios using REST and SOAP API.
  • Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.

Salesforce certification helps you get advanced knowledge about the Salesforce platform.  It validates your skills and enhances extreme knowledge in Salesforce field which is, in turn, beneficial for your career growth. Being recognised around the globe, employers are eagerly looking out for Salesforce certified Professionals. Therefore the demand is obviously soaring high.

The Salesforce Marketing Cloud Developer exam is divided into the following parts:

  • Data Modeling: 14%
  • Programmatic Languages: 35%
  • API: 22%
  • Data Management: 22%
  • Security: 7%

Prepare with the Salesforce Marketing Cloud Developer Cheat Sheet  -

  • Review the Exam Objectives
  • Quick links to Study Resources
  • Learn with Salesforce Marketing Cloud Developer Training 
  • Online Tutorials

The Salesforce Marketing Cloud Developer Exam Questions can be of types like a case study, short answers, multiple-choice, mark review, drag, and drop with a total of 60 questions.

Know more - Salesforce Marketing Cloud Developer Exam Format

While you are preparing for the exam it is very important that you have a thorough understanding of numerous speech and telephony-related technologies before taking this exam. Learn about the key learning skills to develop before preparing for the exam.

Salesforce Marketing Cloud Developer Exam Preparation Guide