Salesforce Marketing Cloud Email Specialist Exam

Salesforce Marketing Cloud Email Specialist Exam

The Salesforce Marketing Cloud Email Specialist certification is designed for individuals capable of showcasing their expertise, skills, and experience in email marketing best practices across various areas within the Marketing Cloud Email application. This includes proficiency in content creation, subscriber and data management, delivery, and analytics.

A Salesforce Marketing Cloud Email Specialist has hands-on experience utilizing Marketing Cloud tools, particularly Email Studio, Content Builder, Journey Builder, and Einstein features. They excel in tasks such as importing and segmenting data, as well as generating reports to capture email data. Their abilities extend to creating solutions aligned with email marketing objectives. Furthermore, they are well-versed in the capabilities of Marketing Cloud products of email marketing, report generation, and data management.

Who should take the exam?

Candidates for this exam should possess a fundamental understanding of Marketing Cloud Server Side Scripting Languages (AMPscript, GTL, SSJS), as well as email development and design utilizing HTML and CSS.

It is important to have hands-on experience utilizing the Salesforce Marketing Cloud Email application tools to execute both tactical and strategic email campaigns. Additionally, the Email Specialist is proficient in troubleshooting and resolving basic Marketing Cloud-specific issues. And, a minimum of six months of experience utilizing the Marketing Cloud Email application and its associated tools.

Salesforce Marketing Cloud Email Specialist Exam Course Outline 

The Exam covers the given topics  - 

• Topic 1: Understand Email Marketing Best Practices: 10%
• Topic 2: Learn about Content Creation and Delivery: 24%
• Topic 3: Understand Marketing Automation: 26%
• Topic 4: Learn about Subscriber and Data Management: 26%
• Topic 5: Understand Insights and Analytics: 14%