About SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.
Opportunities and threats are external—things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Examples include competitors, prices of raw materials, and customer shopping trends.
A SWOT analysis organizes your top strengths, weaknesses, opportunities, and threats into an organized list and is usually presented in a simple two-by-two grid.
Why is SWOT Analysis important?
A SWOT analysis can help you identify opportunities that your business could take advantage of to make greater profits. Conducting a SWOT analysis will help you understand the internal factors (your business's strengths and weaknesses) that will influence your ability to take advantage of a new opportunity.
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success.
Benefits of SWOT analysis
• Understand your business better.
• Address weaknesses.
• Deter threats.
• Capitalise on opportunities.
• Take advantage of your strengths.
• Develop business goals and strategies for achieving them.
Who should take the SWOT Analysis Exam?
• Senior professionals
• Business owners
• Entrepreneurs
• Innovators
• Anyone who wants to assess their SWOT Analysis skills
• Managers and senior executives
• Business consultants
• Any professional with skills and knowledge on SWOT Analysis
• Anyone interested in SWOT Analysis
Knowledge and Skills required for the SWOT Analysis
Critical thinking and good communication skills helps candidate to gain quick success for career in swot analysis.
SWOT Analysis Practice Exam Objectives
SWOT Analysis exam focuses on assessing your skills and knowledge in SWOT concepts and analysis
SWOT Analysis Practice Exam Pre-requisite
There are no prerequisites for the SWOT Analysis exam. Candidates who are well versed in process analysis can easily clear the exam.
SWOT Analysis Certification Course Outline
1. SWOT Basics
2. Preparing SWOT Analysis
3. Conducting SWOT Analysis
4. Strengths
5. Weaknesses
6. Opportunities
7. Threats
8. TOWS Analysis
9. Brainstorming
10. SWOT-Driven Strategic Planning
Exam Format and Information
Certification name – SWOT Analysis Certification
Exam duration – 60 minutes
Exam type - Multiple Choice Questions
Eligibility / pre-requisite - None
Exam language - English
Exam format - Online
Passing score - 25
Exam Fees - INR 1199
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