Visual Merchandising

Visual Merchandising

The Visual Merchandising exam assesses an individual's ability to create visually appealing and strategically effective retail displays. This includes skills in design, space planning, color coordination, lighting, and understanding consumer behavior. The exam evaluates both creative and technical aspects of visual merchandising, ensuring that candidates can effectively enhance the shopper experience and drive sales.

Who should take the exam?

• Retail Store Managers: Individuals responsible for the overall presentation and sales performance of a retail store.
• Visual Merchandisers: Professionals tasked with creating and maintaining retail displays.
• Marketing and Sales Professionals: Those involved in promotional strategies and in-store marketing.
• Interior Designers: Designers looking to specialize in retail environments.
• Students: Those studying retail management, fashion merchandising, or related fields.

Course Outline

The Visual Merchandising exam covers the following topics :-

• Module 1: Introduction to Visual Merchandising
• Module 2: Understanding Design Principles in Visual Merchandising
• Module 3: Understanding Space Planning and Layout
• Module 4: Understanding Color Theory and Application
• Module 5: Understanding Lighting Techniques
• Module 6: Understanding Consumer Behavior
• Module 7: Understanding Visual Storytelling
• Module 8: Understanding Seasonal and Promotional Displays
• Module 9: Understanding Display Installation and Maintenance
• Module 10: Understanding Technology in Visual Merchandising
• Module 11: Understanding Measuring and Analyzing Display Effectiveness
• Module 12: Understanding Exam Preparation and Practice