Practice Exam
Web Marketing

Web Marketing

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Web Marketing

 

The Web Marketing exam evaluates a candidate's knowledge and skills in digital marketing strategies and tools. This certification covers SEO, SEM, content marketing, social media marketing, email marketing, analytics, and advertising, providing a comprehensive understanding of how to effectively market products and services online.

 

Who should take the exam?

 

  • Digital Marketers: Professionals working in online marketing roles.
  • Marketing Managers: Managers overseeing marketing strategies and campaigns.
  • Business Owners: Entrepreneurs looking to promote their businesses online.
  • Marketing Consultants: Consultants providing digital marketing advice to clients.
  • Content Creators: Individuals creating content for digital marketing purposes.
  • Social Media Managers: Professionals managing social media accounts and campaigns.
  • Students and Academics: Individuals studying marketing or related fields.

 

Course Outline

The Web Marketing exam covers the following topics :-

  • Module 1: Introduction to Web Marketing
  • Module 2: Understanding Search Engine Optimization (SEO)
  • Module 3: Understanding Search Engine Marketing (SEM)
  • Module 4: Understanding Content Marketing
  • Module 5: Understanding Social Media Marketing
  • Module 6: Understanding Email Marketing
  • Module 7: Understanding Web Analytics
  • Module 8: Understanding Digital Advertising
  • Module 9: Understanding Advanced Web Marketing Strategies
  • Module 10: Understanding Capstone Project

Key Features

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Web Marketing FAQs

  • Generating leads
  • Improving SEO
  • Enhancing brand awareness
  • Increasing conversion rates

  • Basics of digital marketing
  • Planning a website
  • Creating a website
  • SEO (Search Engine Optimisation)
  • SEM (Search Engine Marketing)
  • Understanding the content strategy
  • Web analytics
  • Importance of social media marketing
  • E-mail marketing
  • Management of e-commerce 

  • Students and graduates
  • IT professionals
  • Marketing professionals
  • Other interested candidates

  • Communication skills
  • Writing skills
  • Data analysis 
  • Customer knowledge

Web/digital marketing is that component of marketing which uses internet based digital technologies like computers, mobile phones and various other digital platforms to promote products and services.