Web Marketing

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Web Marketing

The Web Marketing exam evaluates a candidate's knowledge and skills in digital marketing strategies and tools. This certification covers SEO, SEM, content marketing, social media marketing, email marketing, analytics, and advertising, providing a comprehensive understanding of how to effectively market products and services online.

Who should take the exam?

Digital Marketers: Professionals working in online marketing roles.
Marketing Managers: Managers overseeing marketing strategies and campaigns.
Business Owners: Entrepreneurs looking to promote their businesses online.
Marketing Consultants: Consultants providing digital marketing advice to clients.
Content Creators: Individuals creating content for digital marketing purposes.
Social Media Managers: Professionals managing social media accounts and campaigns.
Students and Academics: Individuals studying marketing or related fields.

Course Outline

The Web Marketing exam covers the following topics :-

Module 1: Introduction to Web Marketing
Module 2: Understanding Search Engine Optimization (SEO)
Module 3: Understanding Search Engine Marketing (SEM)
Module 4: Understanding Content Marketing
Module 5: Understanding Social Media Marketing
Module 6: Understanding Email Marketing
Module 7: Understanding Web Analytics
Module 8: Understanding Digital Advertising
Module 9: Understanding Advanced Web Marketing Strategies
Module 10: Understanding Capstone Project

Web Marketing FAQs

What is web marketing?

Web/digital marketing is that component of marketing which uses internet based digital technologies like computers, mobile phones and various other digital platforms to promote products and services.