Brand Advertisement
About Brand Advertisement
Brand advertising is a strategy for augmenting brand recognition and customer loyalty by building on the following
• A brand's message to a specific audience
• A brand's product or service, particularly it's branding
• A brand's product's value-added
• Products' value to the advertiser in a specific market
• Advertisers' audience to reach a specific target audience
Why is Brand Advertisement important?
Brand
advertising is needed because of the increased use of products and presence
on social media. Brands also help for direct consumer connect so that
companies can gain immense followers and retain or augment their market
share and profitability.
Who should take the Brand Advertisement Exam?
• Marketing, Branding, and advertising professionals
• Business owners
• Entrepreneurs
• Students
• Anyone who wants to assess their branding or advertising skills
• Marketing, Branding, and advertising managers and senior executives
Brand Advertisement Certification Course Outline
1. Branding Basics
2. Nature of Relationship
3. Brand Building
4. Brand Loyalty
5. Brand Relationship
6. Brand Equity
7. Brand Management
8. Advertising and Branding