Business Modelling
About Business Modelling
A
business model is a high-level plan for profitably operating a business
in a specific marketplace. A primary component of the business model is
the value proposition. This is a description of the goods or services
that a company offers and why they are desirable to customers or
clients, ideally stated in a way that differentiates the product or
service from its competitors.
Why is Business Modelling important?
The
purpose of a business model is threefold. First, it is used as a tool
to describe your business venture in about one page, which can then be
developed into a complete business plan. Secondly, it serves as a
summary of your company's focus, which can be shared with potential
investors, employees, and can even serve as a reminder for yourself to
prevent you from losing sight of your company's direction while managing
daily tasks.
Who should take the Business Modelling Exam?
• Aspiring entrepreneurs
• Small business or startup owners
• Innovation managers
• C-level executives
• Entrepreneurs
• Business owners
• Business strategists
• Marketing and brand managers
• Product managers
• Management consultants
• Innovation consultants
• Social enterprise leaders
• Business analysts
• Business architects
Business Modelling Certification Course Outline
1. Business Process Basics
2. Introduction to Business Process Management
3. Business Modeling Charts and Diagrams