C_C4H225_12 SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Practice Exam

The SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation C_C4H225_12 exam confirms that the individual possesses the essential foundational knowledge essential for the role of a technology consultant. This certification signifies that the candidate possesses a comprehensive understanding and can effectively apply their knowledge in practical project scenarios, thus aiding in the successful planning and execution phases while under guidance. Prior project experience is not mandatory to complete this exam.

Who should take the exam?

The target audience for the C_C4H225_12 SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Exam consists of:

• Individuals who want to demonstrate their foundational knowledge and skills in implementing SAP Emarsys customer engagement solutions.
• SAP Consultants (Early Careers)
• Marketing Automation Professionals
• CRM Professionals
• Technical Support Specialists
• Individuals New to SAP Emarsys

Exam Details 

• Exam Code: C_C4H225_12
• Exam Name: SAP Certified Associate - Implementation Consultant - SAP Emarsys Customer Engagement
• Exam Languages: English
• Exam Questions: 80 Questions
• Time: 180 minutes
• Passing Score: 68%

Course Outline 

The Exam covers the given topics  - 

Topic 1: Understand Data Collection and Contact Management > 12%

• Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding and apply these concepts throughout the SAP Emarsys Customer Engagement platform.

Topic 2: Learn about Account Creation and Settings > 12%

• Define concepts related to DNS settings, SSL certificates, Email channel setup and compliance, and account security settings in order to apply these concepts in implementation.

Topic 3: Understand Data Integrations Advanced  > 12%

• Define concepts related to SAP Emarsys Customer Engagement API, platform integrations, product data integration, and sales data onboarding in order to apply these concepts in implementation.

Topic 4: Learn Campaign Management > 12%

• Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app, Automations (AC and Interactions) Open Time Content, Web Channel, Predict, and SMS.

Topic 5: Analytics and Insights > 12%

• Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order to apply them in every interactions with the SAP Emarsys Customer Engagement platform and its users.

Topic 6: Product Overview 8% - 12%

• Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for.
• Identify the basics of contact segmentation and what channels are available for marketing users.
• Articulate the kinds of ecommerce integrations available.
• Define product recommendations, their source, and their application.
• Identify the various ways to measure results.
• Articulate the use and apply understanding of this use to trend reporting, bounce management, allow lists, and user management.