Certificate in Cold Calling

Cold Calling

About Cold Calling

Cold calling is the practice of approaching potential clients who have never spoken to the salesman making the call and asking for their business. It is an effort to persuade prospective clients to buy the salesperson's item or service.

Why is Cold Calling important?

Cold calling is a great way to train, especially for novice sales representatives. It enables you to repeatedly rehearse your sales pitch until it is polished. It can also be beneficial once you've had a few chats with potential customers because you'll be able to get real-time feedback and modify your pitch as necessary.

Who should take the Cold Calling Exam?

• Anyone in business-to-business (B2B) sales who wants to increase the efficiency of their phone prospecting should take this course.
• Telesales managers, senior executives, executives
  

Cold Calling Certification Course Outline

1. Overview of cold calling
2. What is a salesperson's talent?
3. Getting over the Fear
4. Why have an elevator pitch?
5. Five pitch must-haves and FAB
6. Dealing with the gatekeepers
7. Who they are, and their role
8. Be nice but creative
9. Script and Structure
10. Opening and hook
11. Bridge and qualifying
12. Closing advice on scripts and structure
13. What is BUNTA?
14. Open questions
15. How to deal with rejection and objection
16. Getting around it and types of no
17. Peel the onion
18. Feel, felt, found
19. Wrap up and ask why
20. My best source of leads
21. Relationships, CRM, and permission