Certificate in Corporate Communications

Corporate Communications

About Corporate Communications

Corporate communications refer to the way in which businesses and organizations communicate with internal and external various audiences. These audiences commonly include:

• Customers and potential customers
• Employees
• Key stakeholders (such as the C-Suite and investors)
• The media and general public
• Government agencies and other third-party regulators

Corporate communications can take many forms depending on the audience that is being addressed. Ultimately, an organization’s communication strategy will typically consist of the written word (internal and external reports, advertisements, website copy, promotional materials, email, memos, press releases), spoken word (meetings, press conferences, interviews, video), and non-spoken communication (photographs, illustrations, infographics, general branding).

Why is Corporate Communications important?

Corporate Communications is important, as it provides - 

• Brand Awareness - Millennials largely ignore ads since they don’t want to be sold to. Instead, they want to educate themselves and make informed buying decisions.
• Boosting Employee Engagement - Someone who enjoys their job is obviously going to work harder, perform better and stay longer.
• Communicate Vision and Goals - Communicating your company’s top-level goals with the entire organization helps employees connect their everyday tasks to the bigger picture. This fosters a valuable sense of meaning in their jobs - which encourages them to contribute more.
• Encourage Opinions and Dialogues - Encourage your employees to voice their ideas, opinions, and concerns on an employee communication platform.

Who should take the Corporate Communications Exam?

• Senior  professionals, executives, and managers
• Business owners
• Entrepreneurs
• Innovators
• Anyone who wants to assess their communication skills
• Consultants
• Professionals working in outsourced companies responsible for advertising, communication orPR
• Any professional with skills and knowledge in communications or public relations
• Students

Corporate Communications Certification Course Outline
1. Introduction  to Communication
2. Diversity and Organizational Communication
3. Oral Communication
4. Non-Verbal Communication
5. Written Communication
6. Business Communication Application