Corporate Marketing
About Corporate Marketing
Corporate
marketing is the means by which a corporation or organization attracts
potential customers. A corporate marketing team is responsible for
determining how to reach the company’s desired customers, and
determining what kinds of advertising and messaging tactics will appeal
to them.
Corporate marketing is a type of strategy which
mainly focuses on building a strong brand image and strengthening your
relationship with customers.
Corporate marketing deals with making the reputation of the whole company and building a sharp brand image.
It adds value to the organization by
• Defining Company Personality
• Enables Long-term Planning for marketing and product consistency.
•
Enables brand Identification - A color scheme, logo, and consistent
imagery allow customers, partners, and employees to immediately recognize
products or company information.
• Better Targeting - Easily target the most appropriate segments for product offers.
• Market Share - Increase market share through expanding product footprint.
• Avoids Misrepresentation
• Creates Brand Awareness
Who should take the Corporate Marketing Exam?
• Marketing, PR, Advertising, or branding professionals
• Business owners
• Entrepreneurs
• Anyone who wants to assess their marketing skills
• PR, Advertising or branding managers and senior executives
• Marketing consultants
• Professionals working in outsourced marketing companies
Corporate Marketing Certification Course Outline
1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Analysing Business Markets
6. Identifying Market Segments And Targets
7. Building Strong Brands
8. Delivering Value