Dealer Management
About Dealer Management
Due
to the repetitive nature of the job, and the dynamic nature of
distribution, Dealer sale has their own sets of challenges. These
challenges have to be taken head-on by your distributors and dealers.
And hence, keeping the motivation of Dealer dealers high is the key to
success in distribution.
Dealer management involves the marketing and
sales strategies your company uses to reach and satisfy consumers, the
techniques you use to support your partners who help with the
distribution process, and how you manage vendors.
Why is Dealer Management important?
The benefits include
• Timely Delivery of Products
• Maintain Stock of Products
• Provides Market Information
• Promotion of Goods
• Distribution of Risk
Who should take the Dealer Management Exam?
• Sales or marketing professionals
• Business owners
• Entrepreneurs
• Innovators
• Anyone who wants to assess their channel or dealer management skills
• Sales or marketing managers and senior executives
• Sales or marketing consultants
• Professionals working in outsourced companies responsible for Sales or marketing
• Any professional with skills and knowledge in Sales or marketing
• Individuals who encounter dealer or channel within their day-to-day job
Dealer Management Certification Course Outline
1. Basics of Dealer
2. Function of Marketing Dealer
3. Dealer Design
4. Selection of Appropriate Dealers
5. Dealer Management
6. Distribution Dealer Management
7. Dealer Motivation
8. Physical Distribution Concepts and Objective
9. Components of Physical Distribution