Direct Marketing
About Direct Marketing
Direct
marketing is a promotional method that involves presenting information
about your company, product, or service to your target customer without
the use of an advertising middleman. It is a targeted form of marketing
that presents information of potential interest to a consumer that has
been determined to be a likely buyer.
The call to action is an
essential part of direct marketing. The recipient of the message is
urged to immediately respond by calling a toll-free phone number,
sending in a reply card, or clicking on a link in a social media or
email promotion. Any response is a positive indicator of a prospective
purchaser. This variety of direct marketing is often called direct
response marketing.
A direct marketing pitch that is delivered
to the widest possible audience is probably the least effective. That
is, the company may gain a few customers while merely annoying all of
the other recipients. Junk mail, spam email, and texting all are forms
of direct marketing that many people can't get rid of fast enough.
Why is Direct Marketing important?
Good direct marketing is important as it
• help you build relationships with new customers
• test the appeal of your product or service
• tell you which marketing approaches reach your target market
• provide customers with compelling content they can share with potential customers
• Increase sales.
• Advertise specific products, services, or offers: another benefit direct marketing has to offer relates to control.
• It is cost-effective
• It is fairly easy to track and measure your results:
Who should take the Direct Marketing Exam?
• Marketing professionals
• Business owners
• Entrepreneurs
• Anyone who wants to assess their marketing skills
• Marketing managers and senior executives
• Marketing consultants
• Any professional with skills and knowledge of marketing
Direct Marketing Certification Course Outline
1. Developing Marketing Strategies And Plans
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Delivering Value