Google Adwords Display

Google Adwords Display

Google AdWords Display is the Google's advertising platform for displaying digital advertisement to users browsing internet or websites for their products or services using visual ads on a network of websites, apps, and videos. The ads are shown in multiple formats as text, images, banners, or even videos. The Google Display Network (GDN) has a reach of over 90% of internet users globally, thus, Google AdWords Display is important  for brand awareness, remarketing, and conversions. The certification is suitable for digital marketing and advertising professionals of anyone interested in digital advertising.

Why is Google Adwords Display important?

• Certifies your skills in Google Ads.
• Globally recognized certification from Google, a leader in digital advertising.
• Attests your skills Google keywords and display ads.
• Crucial for building brand awareness and re-engaging with previous visitors.
• Reaches 90% of internet users.
• Supports multiple ad formats, including images, videos, and banners.

Who should take the Google Adwords Display Exam?

• Digital Marketing Specialist
• PPC (Pay-Per-Click) Specialist
• Marketing Manager
• SEO/SEM Specialist
• Advertising Account Manager
• E-commerce Manager
• Social Media Marketer
• Marketing Consultant
• Brand Manager
• Media Buyer/Planner

Google Adwords Display Certification Course Outline

1. Grow Your Business with Google Ads
2. Identify Campaign Types on Google Display Ads
3. Reach Users on Google Display Ads
4. Increase Efficiency with Automated Bidding
5. Deliver the Right Message on Google Display Ads
6. Increase Conversions with Performance Planner