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Certificate in Google Analytics

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Google Analytics


About Google Analytics

Google Analytics is a platform inside the Google Marketing Platform brand that measures and reports website traffic. Google Analytics is a web analytics tool. After purchasing Urchin, Google launched the service in November 2005.

This gathers information from your applications and websites to provide reports that give you insights into how well your business is doing. And, it offers data and fundamental analytical tools for marketing and search engine optimization (SEO) needs. Anyone with a Google account can use the service for free and it is a component of the Google Marketing Platform.

Why is Google Analytics important?

Google Analytics helps companies better understand their website. Additionally, it assists in assessing and quantifying how marketing, content, and product performance related to user engagement. This program gathers data and organizes it into information that is helpful.

Who should take the Google Analytics Exam?

  • Marketers
  • Freelancers
  • Website Developers
  • Business owners
  • Agencies

Google Analytics Certification Course Outline

  1. Introducing Google Analytics
  2. Why digital analytics?
  3. How Google Analytics works
  4. Google Analytics setup
  5. How to set up views with filters
  6. The Google Analytics Interface
  7. Navigating Google Analytics
  8. Understanding overview reports
  9. Understanding full reports
  10. How to share reports
  11. How to set up dashboards and shortcuts
  12. Audience reports
  13. Acquisition reports
  14. Behavior reports
  15. Basic Campaign and Conversion Tracking
  16. How to measure Custom Campaigns
  17. Tracking campaigns with the URL Builder
  18. Use Goals to measure business objectives
  19. How to measure Google Ads campaigns

Certificate in Google Analytics FAQs

The result will be declared immediately on submission.

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You will be required to re-register and appear for the exam. There is no limit on exam retake.

You can directly go to the certification exam page and register for the exam.