Google Analytics
About Google Analytics
Google Analytics is a platform inside the Google Marketing Platform brand that measures and reports website traffic. Google Analytics is a web analytics tool. After purchasing Urchin, Google launched the service in November 2005.
This gathers information from your applications and websites to provide reports that give you insights into how well your business is doing. And, it offers data and fundamental analytical tools for marketing and search engine optimization (SEO) needs. Anyone with a Google account can use the service for free and it is a component of the Google Marketing Platform.
Why is Google Analytics important?
Google Analytics helps companies better understand their website. Additionally, it assists in assessing and quantifying how marketing, content, and product performance related to user engagement. This program gathers data and organizes it into information that is helpful.
Who should take the Google Analytics Exam?
- Marketers
- Freelancers
- Website Developers
- Business owners
- Agencies
Google Analytics Certification Course Outline
- Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
- The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
- Audience reports
- Acquisition reports
- Behavior reports
- Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns