International Marketing
About International Marketing
International
marketing is marketing abroad i.e., beyond the political boundaries of
the country. International marketing brings countries closer due to
economic needs and facilitates understanding and co-operation among
them.
Why is International Marketing important?
There are following reasons that attract the organization to be global:
• Increased Economies of Scale
• High-profit opportunities in the international market than the domestic market
• Huge Market Share
• Elongated life of the product
• Untapped International Market
Who should take the International Marketing Exam?
• Marketing or import-export professionals
• Business owners or Entrepreneurs
• Marketing managers and senior executives
• Marketing consultants
• Any professional with skills and knowledge on back office
• Anyone interested in international marketing
• Anyone who wants to learn the skills required for international marketing
International Marketing Certification Course Outline
1. Introduction to International Marketing
2. The World Economy
3. International Trade Theory
4. International Political Environment
5. Legal Environment
6. Social & Cultural Environment
7. International Marketing Research
8. Segmentation, Targeting and Positioning
9. Market Entry and Expansion Strategies
10. Competitive Analysis and Strategic Positioning
11. International Product Strategy
12. International Branding and Packaging
13. Marketing Industrial Products
14. International Marketing of Services
15. Basic Pricing Concepts
16. Dumping and Countertrade
17. Transfer Pricing and Other Pricing Approaches
18. Global Advertising
19. Advertising School of Thoughts
20. Global Promotion
21. Channels of Distribution
22. Channel Development & Adaptation
23. Physical Distribution & Documentation
24. Global E-Marketing
25. Sources of Financing and International Money
26. Negotiating with International Customers, Partners and Regulators
27. Leading, Organizing, and Monitoring the Global Marketing Effort
28. The Future of Global Marketing