Lead Generation
About Lead Generation
Any
person who has an interest in a company’s product or service is
considered a lead. Not anyone and everyone is a leader, as people have
different preferences and needs. Many businesses make the mistake of
marketing to everyone when they should focus on people who are
interested in what the company has to offer.
Lead generation has
been around for a long time, but methods have changed from simply
finding a customer early on in their sales journey and sending the sales
team their way. The self-directed buyer is inundated with information,
so it’s vital to find new, creative ways to cut through the static and
reach potential customers. Instead of finding customers through mass
advertising and email blasts, marketers must rely on being found and
building relationships with their buyers. In the age of information
abundance, marketing is going through a massive shift.
Why is Lead Generation important?
Benefits of Lead Generation
• Generate Awareness.
• Increase Sales and Profit Ratio.
• Target Desired Customers.
• Benefits both Buyer and Seller.
• Important Prospect Information is collected.
• Cheaper than other Advertisements.
Who should take the Lead Generation Exam?
• Marketing or advertisement professionals
• Business owners or Entrepreneurs
• Marketing managers and senior executives
• Lead generation consultants
• Professionals working in outsourced companies responsible for lead generation
• Anyone interested in lead generation
Lead Generation Certification Course Outline
1. Set Business Objectives
2. Entice Prospects
3. Convert Prospects to Qualified Leads
4. Transform Leads to Customers