Market Analysis
About Market Analysis
Market
analysis is a large part of market research and an important component
of a business plan. In this plan, business founders document their
business idea in writing. During the course of the market analysis, a
specific market is taken into account. With the help of the results
displayed, companies can identify the opportunities and risks of that
particular market. The target group forms the basis of the market
analysis.
Why is Market Analysis important?
Importance of market analysis for companies
•
Great help in understanding your customers: Market analysis is a
technique through which the comprehensive profile of an ideal customer
for your business can be collected. It can help in ascertaining the size
of the market for your business. Also, it will also help in gaining
insights into their location, age, income, and gender which can lead the
way for making specific marketing campaigns. To know more about our
solutions, get in touch
• With market analysis, you can back up your
business idea with figures, data, and facts, and therefore provide a
convincing business plan.
• You can recognize market potential at an early stage and avoid making the wrong decisions.
• You can identify any existing knowledge gaps and fill them in on time.
• A market analysis shows you which competing products are already on the market.
• With market analysis, you can identify the market entry barrier and estimate the market attractiveness.
Who should take the Market Analysis Exam?
• Marketing and market research professionals
• Entrepreneurs or Innovators
• Marketing and market research managers and senior executives
• Marketing consultants
• Professionals working in outsourced companies responsible for market research
• Anyone interested in market research
Market Analysis Certification Course Outline
1. Marketing Research Process
2. Primary Data Collection
3. Secondary Data Collection
4. Sampling and Hypothesis
5. Data Processing and Analysis
6. Multivariate Data Analysis
7. Forecasting Methods
8. Presentation and Report writing