Certificate in Market Planning
About Market Planning
The process of identifying activities that will support corporate goals and creating a schedule for when that work will be finished is known as marketing planning. Your marketing strategy should be the foundation of the discussion since it serves as the "why" and keeps the team concentrated on the concepts that will have the most impact. It could be incorporated into a larger business strategy. A well-written marketing plan must have a strong basis in marketing strategy in order to fulfill its objectives. A marketing strategy may include a list of tasks, but without a solid strategic base, it is of little service to a company.
Why is Market Planning important?
You can determine your target market and how your product or service might help it by using a marketing plan. Identify potential methods for luring new clients. Encourage your current clients to buy your goods and services again. It includes a wide range of actions designed to increase consumer awareness of your goods and services and influence them to make a purchase.
Who should take the Market Planning Exam?
- Business owners
- Entrepreneurs
- Business Managers and executives
Market Planning Certification Course Outline
- The starting point of creating your own marketing plan
- Current situational analysis
- Objectives and issues
- Target market
- Marketing strategy
- Marketing programs
- Financial plan
- Implementation controls and contingency plans