Certificate in Market Research

Certificate in Market Research

About Market Research

Market research is a systematic attempt to learn as much as possible about target markets and consumers, starting with who they are. It is a crucial element of corporate strategy and a key contributor to keeping competitiveness. Market research enables a business to identify the target market and obtain customer comments and other input on their interest in the good or service. This kind of research can be carried out internally, by the business itself, or by an outside market research firm.

Why is Market Research important?

Benefits from Market Research:

• Retain a customer-centric perspective.
• More Effectively Connect With Your Audience.
• Find Growth Opportunities.
• Reduce Risks by Testing Concepts.
• Make Better Decisions.
• Compete More Effectively.
• Stay Ahead of Trends.

Who should take the Market Research Exam?

• Marketing Professionals
• Business Owners
• Start-ups
• Professional Marketing Students

Market Research Certification Course Outline

1. Marketing Information and Customer Insights
2. Market Research - Introduction, Obstacles and Approaches
3. Research Instruments, Sampling Plan, and Contact Methods
4. Analyzing and using Marketing Information
5. Marketing research process
6. Questionnaires and research methodology
7. Data analysis
8. Digital marketing research