Marketing Automation
About Marketing Automation
Marketing automation is the term used to describe software platforms and technologies created for marketing departments and businesses to more efficiently promote on various internet channels and automate tedious processes.
The marketing procedures needed to support digital marketing efforts are streamlined by marketing automation software. This can involve leading scoring, website monitoring, audience segmentation, behavioral analysis, and campaign management. Topics in marketing automation.
Why is Marketing Automation important?
By automating the lengthy process between marketing and sales, your team will have more time to concentrate on overall strategy and nurturing prospects with genuine potential. More clients and prospects result from this. You may get a complete, fuller picture of potential customers' behavior using marketing automation.
Who should take the Marketing Automation Exam?
- Ecommerce store owners and marketing managers
Marketing Automation Certification Course Outline
- Modern marketing is automated
- Why automate marketing?
- Building the Foundation for Marketing Automation
- Sequences and triggers in automation
- Planning for marketing automation
- Choosing your marketing automation tool
- HubSpot for marketing automation
- Lead capture in HubSpot
- Segmentation in HubSpot
- Email marketing in HubSpot
- Workflows in HubSpot
- ActiveCampaign for marketing automation
- Contact scoring with ActiveCampaign
- Setting goals with ActiveCampaign
- Mailchimp's all-in-one marketing platform
- Automated ad campaigns in Mailchimp
- Managing abandonment in Mailchimp
- Automation tools by market segment
- Salesforce Pardot overview
- Oracle Eloqua overview
- Adobe Marketo Engage overview
- Managing Success through Automation
- Measuring success with marketing automation software
- Surveying predictive analytics in marketing automation tools
- Analyzing and nurturing leads in your marketing automation
- Evaluating user tracking tools in marketing automation
- Measuring engagement across marketing automation tools