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Certificate in Marketing Channels

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Certificate in Marketing Channels


About Marketing Channels

A marketing channel is made up of the individuals, businesses, and tasks required to move ownership of products from the point of production to the point of consumption. It is also referred to as a distribution channel since it is how items reach the customer, the end user. From the moment of production to the point of consumption, ownership of the commodities is transferred.

Why is Marketing Channels important?

The following reasons make marketing channels crucial:

  • They help determine the most effective ways to reach a target demographic.
  • Make sure the intended market receives the merchandise.
  • Utilize a channel to do the task to save time and money.

Who should take the Marketing Channels Exam?

  • Marketing manager
  • Digital marketer
  • Business development professionals

Marketing Channels Certification Course Outline

  1. Channel adoption and content engagement
  2. Aligning content with your target audience and user journey
  3. Exploring marketing channel mix
  4. Content seeding, distribution and repurposing
  5. Content optimization and iteration
  6. Optimizing channel and content mix

Certificate in Marketing Channels FAQs

The result will be declared immediately on submission.

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You will be required to re-register and appear for the exam. There is no limit on exam retake.

You can directly go to the certification exam page and register for the exam.