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Certificate in Marketing Management

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Marketing Management


About Marketing Management

The organizational discipline of marketing management focuses on the effective administration of a firm's marketing resources and operations as well as the practical application of marketing orientation, strategies, and procedures inside businesses and organizations. This comprises the marketing strategy, initiatives, and techniques applied to generate and satiate demand from the target market in order to increase profitability.

Why is Marketing Management important?

The capacity of a company to make income, build a brand and comprehend its consumer base depends heavily on marketing management. By attracting new consumers, growing an existing client base, enhancing customer interactions, and establishing a company's reputation, marketing management aims to guarantee a business is successful.

Who should take the Marketing Management Exam?

  • Anyone who wants to learn about Marketing Management
  • Marketers
  • Sales professionals

Marketing Management Certification Course Outline

  1. Principles & Practices of Marketing
  2. Management Concepts
  3. Marketing Management
  4. Strategic Marketing
  5. HR Management
  6. Advertising Management
  7. Business Economics
  8. Marketing Research
  9. Business Marketing Information 
  10. Systems for Managers
  11. Organizational Behavior
  12. Business Communication and Etiquette

Certificate in Marketing Management FAQs

The result will be declared immediately on submission.

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You will be required to re-register and appear for the exam. There is no limit on exam retake.

You can directly go to the certification exam page and register for the exam.