Marketing Packaging
About Marketing Packaging
Packaging
may be defined as the general group of activities in the planning of a
product. These activities concentrate on formulating a design of the
package and producing an appropriate and attractive container or wrapper
for a product.
The packaging and labels can be used by marketers
to encourage potential buyers to purchase the product. Packaging is
also used for convenience and information transmission. Packages and
labels communicate how to use, transport, recycle, or dispose of the
package or product.
Why is Marketing Packaging important?
The Importance of Product Packaging
• Protects the product
• Displays and promotes the product
• Attracts buyers
• Differentiates the product from competitors
Who should take the Marketing Packaging Exam?
• Marketing, Packaging, Advertising, or branding professionals
• Business owners
• Entrepreneurs
• Anyone who wants to assess their marketing skills
• Packaging, Advertising, or branding managers and senior executives
• Marketing consultants
• Professionals working in outsourced marketing or packaging companies
Marketing Packaging Certification Course Outline
1. Packaging Basics
2. Capturing Marketing Insights
3. Connecting With Customers
4. Analysing Consumer Markets
5. Analysing Business Markets
6. Identifying Market Segments And Targets