Certificate in Marketing Planning
About Marketing Planning
The process of identifying activities that will support corporate goals and creating a schedule for when that work will be finished is known as marketing planning. Your marketing strategy should be the foundation of the discussion since it serves as the "why" and keeps the team concentrated on the concepts that will have the most impact. This might be a section of a larger business strategy. A well-written marketing plan must have a strong basis in marketing strategy in order to fulfill its objectives.
Why is Marketing Planning important?
With a solid marketing strategy in place, you can create promotions and campaigns that have more of an impact, advertise to your target market more effectively, and use analytics to monitor your company's performance. Without one, it would be as if you were tossing your marketing spend into a well and hoping for the best.
Who should take the Marketing Planning Exam?
- Marketing managers
- Project and product managers
- Anyone responsible for producing or executing a marketing plan
- Non-marketing professionals and business leaders looking to develop a marketing strategy
Marketing Planning Certification Course Outline
- Essentials of Marketing Strategy
- Applied Marketing Strategy and Decision-Making Tools
- Market Research and Analysis
- Creating and Communicating the Value of Your Brand
- Introducing New Products: Successes and Failures
- Distribution Strategy and International Marketing