Certificate in Marketing Research
About Marketing Research
Market research is a systematic attempt to learn as much as possible about target markets and consumers, starting with who they are. It is a crucial element of corporate strategy and a key contributor to keeping competitiveness. This involves the methodical collection, documentation, and analysis of qualitative and quantitative data on problems with the marketing of goods and services. The objective is to determine and evaluate how shifting aspects of the marketing mix affect consumer behavior.
Why is Marketing Research important?
Market research enables a business to identify the target market and obtain customer comments and other input on their interest in the good or service. This kind of research can be carried out internally, by the business itself, or by an outside market research firm.
Who should take the Marketing Research Exam?
- Marketing Professionals
- Business Owners
- Professional Marketing Students
Marketing Research Certification Course Outline
- Marketing Information and Customer Insights
- Market Research - Introduction, Obstacles, and Approaches
- Research Instruments, Sampling Plan, and Contact Methods
- Analyzing and using Marketing Information
- Learn to do an MR brief
- Design effective questionnaires
- Data Analysis
- Learn research metodologies
- Discover the role of data
- Multi-Device and Multi-Tasking Research
- Understand Your Customer-Buying Process
- Understand Your Customer Research
- Other Types of Web Testing