Certificate in Media Planning
About Media Planning
Media planning often involves finding and choosing the best media outlets to employ for a client's brand or product. Finding the right media mix to accomplish the customers' objectives is the aim of media planning.
A media planner examines the ways in which a message is meant to assist a marketing or advertising strategy and then creates strategies for disseminating that message to the appropriate audiences in the appropriate locations.
Why is Media Planning important?
Media planning is examining target demographics, distribution channels, platforms, messages, and advertisements to identify the most successful marketing strategies for a certain brand or product. You can reach potential consumers with the appropriate message at the right time on the right channel with a careful media strategy.
Who should take the Media Planning Exam?
- Advertising aspirants
- Working professionals in advertising
- Campaign Managers
- Ad operations
- Media Planners
Media Planning Certification Course Outline
- Overview of Media Planning
- Market Background
- Product/service background
- Budgets of the media
- Media characteristics
- Media scheduling
- Volume discount
- Local advertising rates
- Holding part of the budget back
- To increase campaign coverage
- To increase frequency of exposure to the campaign
- To allow for different executives to be used in different media
- To increase impact of the message