Stay ahead by continuously learning and advancing your career.. Learn More

Certificate in Media Relations

Practice Exam
Take Free Test


Media Relations


About Media Relations
Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising.


Why is Media Relations important?

Advantages of media relations are
•    Increase brand’s credibility
•    Attract target market
•    Provide added value
•    Short and long-term lead generation
•    Build brand image

Who should take the Media Relations Exam?
•    PR and Corporate communications professionals
•    Business owners
•    Entrepreneurs
•    Innovators
•    Anyone who wants to assess their Media Relations skills
•    PR and Corporate communications managers and senior executives
•    PR and Corporate communications consultants
•    Any professional with skills and knowledge on Media Relations
•    Anyone interested in Media Relations
•    Anyone who wants to learn Media Relations
•    Students

Media Relations Certification Course Outline

1. Strategic Planning for Media Relations
2. Communication and Media Relations
3. Negotiating Skills and Media Relations
4. Marketing PR and Integrated Marketing Communication
5. Media Relations

Certificate in Media Relations FAQs

The result will be declared immediately on submission.

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You will be required to re-register and appear for the exam. There is no limit on exam retake.

You can directly go to the certification exam page and register for the exam.