Certificate in Media Sales
About Media Sales
The word "media sales" refers to a wide range of positions in several locations. It involves selling sponsorship for conferences and events, selling advertising space on billboards and poster sites, and selling subscriptions. It also covers advertising in magazines and newspapers, on websites, on TV, and radio.
Sales representatives for media and advertising work with these companies to put adverts where they would be seen by their target markets. Cold calling, networking, and in-depth familiarity with the target demographics of the media source are all necessary when selling advertising.
Why is Media Sales important?
The development of consumer loyalty and trust in businesses is significantly influenced by sales. The key factors that influence a customer's decision to refer your business to a friend or family member or to provide a positive online review of your goods or services are trust and loyalty. Your brand's visibility will grow, your leads will increase, and your revenues will grow using media sales.
Who should take the Media Sales Exam?
- Media sales manager
- Account representatives
- Job seekers
- Sales manager
Media Sales Certification Course Outline
- Explain marketing models
- Describe the digital landscape
- Describe digital advertising formats and platforms
- Define key digital advertising tools and technologies
- Adhere to compliance standards/policies
- Identify client
- Determine client needs
- Align digital advertising solutions with client needs
- Establish client KPIs
- Design and present client proposal
- Negotiate contractual agreement
- Launch a digital advertising campaign
- Monitor digital advertising campaign
- Optimize digital advertising campaign
- Analyze campaign delivery
- Analyze campaign performance against KPIs
- Review opportunities to renew or upsell digital advertising campaign