Merchandising
About Merchandising
Any activity that aids in the selling of goods to a retail customer is known as merchandising. In a retail setting, merchandising is the process of creatively exhibiting objects that are for sale in order to persuade buyers to buy additional items or products. From the time a product is brought to the store until a customer takes it off the shelf, merchandisers are in charge of everything that occurs to it. They keep an eye on product availability and appearance at various retailers within the specified geographical area.
Why is Merchandising important?
Merchandising benefits your shop in a number of significant ways. Making a shop appealing to your clients boosts sales. Producing more margin money, it raises profitability. Increasing both employee and salesfloor productivity, it reduces expenses.
Who should take the Merchandising Exam?
- Anyone who is new to the area of buying and merchandising
- Students and professionals
- Jobseekers
Merchandising Certification Course Outline
- Buying and merchandising
- The product life cycle
- New product development
- Product groupings
- Product perspective
- Sourcing model
- Full service model
- Critical path, inventory and more
- Supply chain perspective
- Internal collaboration
- Organizational structure
- The buyer profile
- The merchandiser profile
- People perspective
- Merchandise management roadmap
- Planning the buying strategy
- Range planning
- SWOT analysis
- Product development
- Sales forecasting and OTB planning
- Stock management
- Planning the pricing architecture
- Process perspective
- Enterprise systems
- Data architecture
- Basic metrics used in merchandise planning