Merchandising Sales
About Merchandising Sales
Merchandising
is the promotion of goods and/or services that are available for retail
sale. Merchandising includes the determination of quantities, setting
prices for goods and services, creating display designs, developing
marketing strategies, and establishing discounts or coupons.
Establishing
the right merchandising strategy can depend on a variety of factors,
such as sector, product qualities, available space, and whether the
retailer is displaying in a physical or digital store. Additionally,
there are various schools of thought on which types of merchandise are
most effective in particular industries and departments.
Why is Merchandising Sales important?
Whether
digital or in-store, retailers merchandising influences customer intent
and reach their sales goals. In both brick-and-mortar and digital
stores, a variety of merchandising techniques is used to arrange
products, communicate their value, and create an optimal customer
experience.
Merchandising is important because: a new look
attracts customers; current customers buy more; and it increases impulse
sales, the average transaction amount, seasonal items, the number of
products stocked, market share, and customer awareness of product lines.
Who should take the Merchandising Sales Exam?
• Merchandisers
• Retail Manager
• Business owners or Entrepreneurs
• Anyone who wants to assess their merchandising skills
• Merchandising managers and senior executives
Merchandising Sales Certification Course Outline
1. Fashion Merchandising
2. Fashion Buyer
3. Fashion Forecasting
4. Visual Merchandising
5. Design Principles and Elements
6. Color Theory
7. Retail
8. Consumer Behavior