Multichannel Retail Management
About Multichannel Retail Management
Multichannel retailing is the practice of leveraging many channels to offer comparable goods on various platforms. The platforms might be both online and offline, and the different channels could include physical stores, internet stores, mobile app stores, etc. The technique of selling things across many channels is known as multichannel selling. A multichannel shop, for instance, may offer its items for purchase via a mobile app, social media site, and online store. More than $350 billion in sales were produced by multichannel internet retailers in 2020.
Why is Multichannel Retail Management important?
When compared to a single channel, multi-channel retailing enables you to get a lot more information about client purchases. By doing this, you may identify the sales channels that your clients appear to favor and those that they don't, allowing you to determine the exact areas of your business that need improvement and the best ways to market your brand.
Who should take the Multichannel Retail Management Exam?
- Management learners
- Those who want to learn about Retail Management.
Multichannel Retail Management Certification Course Outline
- Retail Overview
- Types of Retail Outlets and Products
- Transfer Mechanisms
- Retail Strategy
- Retail Mix
- Store Designing and Space Planning
- Store Environment
- Exterior Store Design
- Product Display
- Space Planning
- Store Floor Planning
- Fixture Management
- Shelf Space Planning
- Profitability Analysis
- Productivity Analysis
- Demand Analysis, Aggregation & Forecasting
- Placing of the Purchase Order
- Shipping & Transportation Planning
- Warehouse Management
- Distribution Planning
- Inventory Management
- Replenishment
- Supply Chain Benefits
- Merchandise Planning
- Assortment Planning
- Assortment Control
- Product Introduction & Control
- Promotions
- Price Management
- Cost Management
- Store Front-End Management
- Store Back-End Management
- Sales Management
- Customer Relationship Management
- Operational Activities carried out at the store on daily basis